Paul and Virginia worked side by side developing the business. Paul explored his love of Georgian architecture, expanding the store’s building using the brick symmetry of this style. Virginia plotted out the interior elements of their newly designed building working with their expanding design staff.
The design of the new building was the perfect backdrop for the fine reproductions that constituted the core of their product offerings. They held events to showcase the growing number of fine lines they represented: companies such as Kittinger, with its Williamsburg collection, and Kindel, with its Winterthur, National Trust, and Irish Georgian reproductions.
And when, in the late 1980s, the L. and J.G. Stickley company chose to expand beyond its 18th century and colonial product by returning to its roots, it reintroduced the Craftsman or Mission style of furniture it had pioneered in America during the turn of the last century. Although Hendrixson’s Furniture had been proud to carry Stickley Furniture’s fine traditional furniture for years prior to the introduction of the
Mission line in 1989, this newly reintroduced collection represented a departure from Hendrixson’s primary focus on 18th century design.
This expansion seemed to call for its own showcase. Soon after beginning to carry Stickley’s Mission furniture and finding that it has attracted an entirely new clientele, Hendrixson’s undertook an entirely new expansion into an independently standing building, adjacent to its existing store.
More recently, Hendrixson’s expanded into the Lehigh Valley, opening a store just a few miles south of Allentown, Pa. In doing so, the Hendrixson family found a building eloquently expressive of their attitude towards furniture – a 1735 stone building featuring mortise and tenon in its roof construction and a walk-in fireplace dating back to its former days as a stage coach shop.